Jaguar Land Rover (JLR) is a British luxury automotive company, owned by India's Tata Motors since 2008, that creates iconic vehicles under the Jaguar, Land Rover, Range Rover, and Discovery brands, known for performance, capability (especially SUVs), and modern luxury, currently undergoing a major transformation towards electrification and sustainability with their "Reimagine" strategy to be net-zero by 2039.

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